the story

Ellen’s journey in the world of fashion is rooted in her childhood as a young girl discovering the “Jaffa Flea Market” in Tel Aviv for the first time. It was a site of hidden treasures mixing old with new that made her unconsciously inspired from then on.

During her studies in “Parsons – New School of Design” in NYC and long years after that, she has designed bags and shoes to some of New York’s finest boutiques and worked with many leading stylists. 

the pillars

In between designing handbags and shoes and managing her store, the designer is teaching students the techniques, methods, theories and insights of handbag making. “If you desire a handbag to take you from day to evening, and you can’t find it, it is the perfect motivation to create one by yourself.”

the next version of you

Ellen is determined to create bags and shoes leaned on classic design and yet infused with the contemporary chic style to create an impeccable product. Creations that are whimsical, yet practical, at the same time and will help every woman stand out in the best way possible.

Vegan Shoes