the story

Evgenia Popova launched her eponymous label in 2013 in London. In January 2014 the business was relocated in Bulgaria.
In January 2014, the brand made its first debut at Who’s Next exhibition show in Paris. The first collection was very well accepted and the brand had the first international clients.
EVGENIA Popova’s collections have gained much traction, with stockists from Kuwait, Lebanon, Hong Kong, Italy, Taiwan, Kingdom of Bahrain, Egypt, Russia and China.

the pillars

EP by EVGENIA Popova offers essentials for the wardrobe with a minimalistic perspective on cloth construction and great emphasis on detail.
Evgenia is influenced by the pure geometric forms and has a great admiration for Japanese art and culture.
Her designs combine delicate cotton fabrics, playing with layering and graphic print detailing

the next version of you

The clothing designed by Evgenia Popova is tailored and refined for a confident and sensual approach to dressing. Embracing the simple silhouettes and fine fabrics, interpreted in variety of garments will give you that feeling of authentic tactile beauty that can shape the next version of you.